Our Story

About Thirty Flirty and Panicking

Welcome to Thirty Flirty and Panicking, a dynamic lifestyle brand with an empowering podcast at its heart. With a nod to the beloved rom-com 13 Going on 30, we recognize that life doesn't always unfold exactly the way we imagined—but often, it's in life's surprising moments that the most beautiful chapters begin.

We're here to help you own your journey, find joy in the unexpected, and step confidently into whatever comes next. Through real stories, hard-earned wisdom, practical tools, and a supportive community, Thirty Flirty and Panicking is your space to navigate the complexities of your 30s and beyond with inspiration, advice, and a whole lot of heart.

As a show, we're dedicated to helping you lean into change, celebrate your wins, and fearlessly pursue your passions with unwavering confidence. It's time to redefine thriving, on your own terms.

We've got you, and you've got this.

"We've got you, and you've got this."

Join thousands of empowered women

As a brand, we're dedicated to helping you lean into change, celebrate your wins, and pursue your passions with unwavering confidence. It's time to redefine what thriving looks like—on your own terms.

Authenticity

Real stories, honest conversations, genuine connections

Community

Supporting each other through every chapter

Empowerment

Celebrating your unique journey and potential

Meet the Host

Meet Your Host

Kelsey Murphy

Emmy Nominated

Producer

Peabody Award

Winner

KELSEY MURPHY

The visionary force behind Thirty Flirty and Panicking, a transformative lifestyle brand and podcast designed to empower women in their 30s and beyond.

An Emmy-nominated, Peabody Award-winning producer, Kelsey has spent years crafting compelling narratives at NBC's TODAY Show, E! News, and TODAY with Jenna & Friends. With a sharp eye for storytelling and a deep passion for meaningful conversations, she now channels her expertise into fostering a community where women can embrace change, redefine success, and step into their fullest potential.

Education: New York University alumna (2015) with dual degrees in Broadcast Journalism and Media, Culture, & Communication

Her journey—like so many others—has been full of unexpected turns. After sharing a TikTok documenting her decision to attend her would-be wedding solo following an unexpected change of plans, Kelsey's story resonated with millions. As the video went viral, a wave of support poured in, creating a community of women who saw their own strength reflected in hers.

"Inspired by this response, Thirty Flirty and Panicking was born: a platform to uplift, inspire, and remind women that every day is a chance to turn the page and step boldly into what's next."

With the podcast set to officially launch next month, Kelsey is building a space for honest conversations about growth, resilience, and embracing the unexpected. Surrounded by incredible friends and a loving family, she is passionate about sharing her insights, experiences, and unfiltered honesty—proving that with resilience, humor, and community, anything is possible.

10+
Years in Media
NYC
Based